Brand
H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
This portrait from the H&M S/S 2024 campaign, photographed by Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand, features a model wearing a white ribbed sleeveless top paired with an abstract silver drop earring. The high-contrast black-and-white studio shot utilizes strong backlighting against a seamless white background, accentuating the clean architectural lines of the garment and the sculptural form of the jewelry. The composition focuses on the subject's profile, highlighting textured fabrics and soft rim lighting.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Pure White (100%)
Background
White Seamless
Context
Advertising Campaign