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Brand
H&M
ProjectH&M S/S 2024 Campaign Lookbook
Model seen from behind wearing a white knit top with a cutout back and sculptural silver earrings against a bright background.

H&M H&M S/S 2024 Campaign Lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Rory van Millingen
Rory van MillingenPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Tina Tapper
Tina TapperCasting Director
Rolf
RolfModel
Victoria Fawole
Victoria FawoleModel

Tags

model in white knit topwhite knit topknit topmodel from behindsculptural silver earringssilver earringsearrings

Description

This image from the H&M spring/summer 2024 campaign, photographed by Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand, features a model viewed from behind. The subject wears a sleeveless white knit top featuring an arched cutout on the back, complemented by sculptural silver earrings. The high-contrast monochrome composition is set against a seamless bright background, highlighting the textured fabric and clean lines of the garment.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Pure White (70%)
Silver (30%)

Background

White Seamless

Context

Lookbook