Brand
H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
This fashion editorial image for the H&M S/S 2024 campaign features a model posing against a seamless white background. The subject wears a structured denim jacket with contrast stitching and matching wide-leg denim jeans with cuffed hems. The lighting is bright and clean, highlighting the texture of the garments in a high-key monochrome grading style. The composition is vertical and full-length, captured by photographer Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
High-key
Industries
High Street Fashion
Color
Medium Grey (100%)
Background
White Seamless
Context
Lookbook