Brand

H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
This close-up portrait features a model wearing a white blazer against a bright, minimalist background. The shot is part of the H&M S/S 2024 campaign lookbook, photographed by Rory van Millingen with fashion styling by Lisa Lindqwister and art direction by Emelie Engstrand. The composition utilizes high-contrast lighting to highlight the sharp tailoring of the garment and the natural expression of the subject. The image reflects clean, modern commercial aesthetics typical of contemporary fashion editorials.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (100%)
Background
White Seamless
Context
Lookbook