H&M H&M S/S 2024 Campaign Lookbook 2024

Description

This black-and-white fashion portrait features a model posing against a bright white background for the H&M S/S 2024 campaign lookbook. Photographed by Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand, the model wears a layered denim jacket and matching shorts. The lighting is bright and high-key, creating stark contrast and sharp highlights along the edges of the denim apparel. The composition is a vertical three-quarter shot with a clean, minimalist studio aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook