Hugo Boss Be the Next 2026

About

This fashion campaign image for Hugo Boss features a female model standing dynamically on white outdoor steps. She wears a cream sleeveless wrap top with a matching belt and cropped trousers, paired with heeled mules. In her arms, she cradles a large structured taupe handbag. The scene is illuminated by strong natural sunlight casting sharp shadows against a plain white architectural backdrop. The photograph was captured by Mikael Jansson as part of the Be the Next project.