H&M H&M S/S 2024 Campaign Lookbook 2024

Description

This fashion editorial image for the H&M S/S 2024 campaign features a model captured by photographer Rory van Millingen. The model is wearing a loose-fitting white button-up blouse with voluminous sleeves paired with light-wash denim jeans. The shot is set against a clean, bright white background with soft, high-key lighting that emphasizes the lightweight fabric texture of the blouse. Art direction by Emelie Engstrand and styling by Lisa Lindqwister guide the minimalist yet contemporary aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light, High-key

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook