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Brand
H&M
ProjectH&M S/S 2024 Campaign Lookbook
Model wearing a loose white button-up blouse and light wash jeans against a bright white background

H&M H&M S/S 2024 Campaign Lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Rory van Millingen
Rory van MillingenPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Tina Tapper
Tina TapperCasting Director
Rolf
RolfModel
Victoria Fawole
Victoria FawoleModel

Tags

woman in white blousewhite blouseblouselight wash jeansjeanswoman wearing white blousewhite button up shirt

Description

This fashion editorial image for the H&M S/S 2024 campaign features a model captured by photographer Rory van Millingen. The model is wearing a loose-fitting white button-up blouse with voluminous sleeves paired with light-wash denim jeans. The shot is set against a clean, bright white background with soft, high-key lighting that emphasizes the lightweight fabric texture of the blouse. Art direction by Emelie Engstrand and styling by Lisa Lindqwister guide the minimalist yet contemporary aesthetic.