H&M H&M S/S 2024 Campaign Lookbook 2024

Description

This black-and-white fashion editorial image from the H&M S/S 2024 campaign, photographed by Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand, features a model posing against a clean white backdrop. The model has short cropped hair and is wearing a light-coloured ribbed tank top, glancing directly toward the camera with a neutral expression. Over her shoulder, she carries an oversized, textured metallic tote bag with a distinct embossed pattern. The composition utilizes high-contrast studio lighting to accentuate the reflective surfaces of the accessory and the contoured shapes of the figure.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook