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Brand
H&M
ProjectH&M S/S 2024 Campaign Lookbook
Model in white cardigan and shorts against a white background for H&M S/S 2024 campaign lookbook

H&M H&M S/S 2024 Campaign Lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Rory van Millingen
Rory van MillingenPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Tina Tapper
Tina TapperCasting Director
Rolf
RolfModel
Victoria Fawole
Victoria FawoleModel

Tags

woman wearing white cardiganwhite cardigancardigan and shortswhite shortswoman in white shortsmodel in white cardigan

Description

This portrait for the H&M S/S 2024 campaign lookbook features a model wearing a lightweight white button-up cardigan and matching white shorts. Captured by photographer Rory van Millingen with fashion styling by Lisa Lindqwister and art direction by Emelie Engstrand, the composition emphasizes clean lines and minimal styling. The model poses against a bright, evenly lit white seamless backdrop. The shot highlights soft textures and a crisp, monochromatic color palette.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (100%)

Background

White Seamless

Context

Lookbook