Brand
H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
This lookbook image for the H&M S/S 2024 campaign features a model posing against a clean white backdrop. Captured in monochrome by photographer Rory van Millingen, the subject wears a long white pleated dress with billowed sleeves and pointed flats. Lisa Lindqwister styled the session, with art direction by Emelie Engstrand and casting by Tina Tapper. The minimalist composition emphasizes clean lines and timeless elegance.
Style
Editorial, Vertical, Monochrome, Clean, Minimalist
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (100%)
Background
White Seamless
Context
Lookbook