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Brand
H&M
ProjectH&M S/S 2024 Campaign Lookbook
Black woman wearing a sheer white ruffled tunic shirt against a plain white studio background.

H&M H&M S/S 2024 Campaign Lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Rory van Millingen
Rory van MillingenPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Tina Tapper
Tina TapperCasting Director
Rolf
RolfModel
Victoria Fawole
Victoria FawoleModel

Tags

black woman wearing white tunicblack womanwhite tunicruffled tunic shirtwhite sheer tunicwoman in white shirt

Description

This lookbook image for the H&M S/S 2024 campaign features a model wearing a sheer white ruffled tunic against a bright white background. Captured by photographer Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand, the portrait emphasizes clean lines and minimalist aesthetics. The high-key lighting highlights the texture of the lightweight fabric, creating a sharp and contemporary fashion presentation.