Brand
H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
This lookbook image for the H&M S/S 2024 campaign features a model wearing a sheer white ruffled tunic against a bright white background. Captured by photographer Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand, the portrait emphasizes clean lines and minimalist aesthetics. The high-key lighting highlights the texture of the lightweight fabric, creating a sharp and contemporary fashion presentation.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
High-key
Industries
High Street Fashion
Color
Pure White (70%)
Background
White Seamless
Context
Lookbook