Brand
H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
Monochrome fashion portrait for the H&M S/S 2024 campaign lookbook photographed by Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand. The subject wears an intricate white patterned lace blouse with voluminous sleeves and a high collar. The composition features high-contrast lighting against a seamless white background, highlighting the tactile texture of the garment. The image is part of the H&M spring summer collection editorial imagery.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Pure White (100%)
Background
White Seamless
Context
Lookbook