Brand
H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
A high-fashion studio portrait captured by photographer Rory van Millingen for the H&M S/S 2024 Campaign Lookbook, featuring art direction by Emelie Engstrand and styling by Lisa Lindqwister. A model stands centrally against a clean white seamless backdrop, wearing a sheer layered white tank top paired with relaxed light-colored trousers. The monochrome composition emphasizes clean lines and minimalist aesthetics. High-contrast lighting creates a striking silhouette with soft gradations across the subject.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (100%)
Background
White Seamless
Context
Lookbook