Brand
H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
This fashion lookbook image for the H&M S/S 2024 campaign was photographed by Rory van Millingen with fashion styling by Lisa Lindqwister and art direction by Emelie Engstrand. The black and white portrait features a female model wearing a button-up denim jacket and loose, wide-leg denim trousers. She stands centrally within a bright minimalist studio setting against a seamless white backdrop. The composition is shot in a clean editorial style with soft balanced lighting that emphasizes the textured denim fabric.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
White Seamless
Context
Lookbook