Brand
H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
Fashion campaign lookbook image for H&M photographed by Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand. A model with short dark hair stands against a bright seamless white background, wearing a white ribbed tank top and a shiny metallic midi skirt with matching pointed flats. The composition is framed vertically in a monochrome aesthetic with clean backlighting highlighting the silhouette. Additional credits include Eliana Masgalos as designer and casting by Tina Tapper.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
High Street Fashion
Color
Pure White (50%)
Silver (50%)
Background
White Seamless
Context
Lookbook