Brand
H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
This monochrome fashion portrait from the H&M S/S 2024 campaign features a black model wearing a light, pleated white sleeveless dress against a bright seamless background. Captured by photographer Rory van Millingen with art direction by Emelie Engstrand and styling by Lisa Lindqwister, the image highlights airy textures and soft silhouette movement. The minimal composition emphasizes the draped fabric and the clean, high-key lighting style characteristic of contemporary high-street editorial work.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, High-key
Industries
High Street Fashion
Color
Pure White (100%)
Background
White Seamless
Context
Advertising Campaign, Lookbook