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BrandBanana Republic
ProjectSummer 2024 Ad Campaign
Four models in white shirts holding coconuts laughing together on a wooden bench beneath palm fronds

Banana Republic Summer 2024 Ad Campaign 2024

Associated creatives

Ben Segal
Ben SegalCreative Director
Josh Olins
Josh OlinsPhotographer
Tyler Kohlhoff
Tyler KohlhoffVideographer
Taylor Hill
Taylor HillModels
Ibby Sow
Ibby SowModels
Marlon Teixeira
Marlon TeixeiraModels
and Melodie Vaxelaire
and Melodie VaxelaireModels
Lexi Clayburn and Jonny Lichtenstein
Lexi Clayburn and Jonny LichtensteinStylist
Cim Mahony
Cim MahonyHair
Sally Branka
Sally BrankaMakeup
Sophie Townsend
Sophie TownsendArt Director
Max Bellhouse
Max BellhouseSet Designer
Shake Productions NYC
Shake Productions NYCProduction
Dake Gonzalez
Dake GonzalezProduction
Jennifer Rosenblum
Jennifer RosenblumProduction
Roberto De Sosa
Roberto De SosaProduction

Tags

four models laughingfour modelsmodels laughinggroup of modelsmodels holding coconutswhite button down shirtwhite shirtbutton down shirt

Description

Captured by photographer Josh Olins for Banana Republic's Summer 2024 ad campaign, this image features a group of four diverse models seated together on a rustic wooden bench under the shade of palm fronds. The group includes two women and two men, all dressed in relaxed white button-down shirts, swimwear, and trousers, with two individuals holding fresh green coconuts. They share animated, joyful expressions and laughter, creating a candid and breezy atmosphere. The natural outdoor lighting highlights the warm skin tones and sandy ground, styled with art direction by Ben Segal and Sophie Townsend.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White (70%)
Jet Black (30%)

Background

Sandy Beach

Context

Advertising Campaign