Banana Republic
Banana Republic's sophisticated fashion campaigns, seasonal lookbooks and archival narratives
Featured Banana Republic projects
This week's top Banana Republic projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Banana Republic · September 2026
Banana Republic’s September 2026 campaign leans into a rich, textured aesthetic that bridges traditional architecture with contemporary tailoring. Captured by photographer Sonia Szóstak with art direction from Ryan Spacey, the project explores an intimate, global sensibility, placing models in environments ranging from moody, wood-paneled bar interiors to quiet, sun-drenched outdoor cityscapes. Fashion stylists D.O. Greene and Jonny Lichtenstein focus on layering and tactile materials, showcasing utility jackets, corduroy, and structured knitwear. The imagery, which incorporates techniques like chiaroscuro lighting and the warmth of analogue film, highlights a clean, editorial approach to high street fashion. Produced by Rob Famous, the campaign also features hair styling by Ryan Mitchell and makeup artistry by Dan Duran, ensuring a polished, cohesive aesthetic across the series.
Project Banana Republic · Banana Republic Tokyo 2026 Campaign
Banana Republic’s Tokyo 2026 campaign captures a collection of menswear and womenswear defined by layered textures and utilitarian details. Photographed by Sonia Szóstak, the series utilizes soft natural light to emphasize the movement and material quality of the garments, from heavy knit sweaters to structured utility jackets. The imagery moves between rugged outdoor environments and minimalist Japanese interiors, featuring models Valentin Humbroich and Rebecca Leigh Longendyke. The production leans into an earthy, muted palette, utilizing a candid approach that highlights the interaction between subjects and their surroundings.
Project Banana Republic · THE ROAD TO SUMMER
Banana Republic captures the quintessential spirit of the season in The Road to Summer, a sophisticated fashion campaign that leans into the intersection of heritage architectural aesthetics and effortless luxury. Through the lens of photographer Sonia Szóstak, the imagery embraces editorial minimalism, utilizing high-contrast natural light to accentuate the tactile quality of linen shift dresses, structured leather vests, and raw denim silhouettes. Featuring model Sun Mizrahi, the series moves beyond traditional product staging, favoring a lifestyle-oriented approach that suggests movement and spontaneous discovery. Whether traversing sun-drenched stone terraces or pausing against the weathered, ceramic-tiled walls of an urban streetscape, the narrative feels rooted in a travel-inspired reality. The compositions utilize natural light to create sharp, crisp shadows that play against soft, breezy silhouettes, grounding the high-end apparel in a palpable, warm atmosphere. The integration of live-action technique—captured in moments like a street-side guitar performance—adds a rhythmic quality to the visual story, bridging the gap between static fashion portraiture and cinematic storytelling. By stripping away heavy artifice and focusing on the interplay between textured surfaces and clean garment lines, the project successfully elevates the brand's identity. It reads as a deliberate homage to European summer travel, where the focus remains steadfastly on the quiet, tactile details that define a modern, luxury fashion wardrobe.
Project Banana Republic · New Mexico Spring Campaign 2026
Banana Republic’s New Mexico Spring Campaign 2026 captures a masterclass in modern luxury fashion, utilizing a stark, monochromatic lens to elevate the brand’s minimalist aesthetic. Photographed by Sonia Szóstak under the collaborative creative direction of Michael Scanlon and Ryan Spacey, the series channels a profound sense of isolation and freedom against the backdrop of the desolate New Mexico high desert. The campaign leans into a cinematic editorial language, characterized by high-contrast black and white imagery that emphasizes the tactile quality of textured blazers and utility-style tailoring worn by models Aneken Zaldivar and Valentin Humbroich. By integrating the organic, natural light of the expansive landscape with the structural geometry of a vintage sports car, the production creates an immersive, documentary-style narrative of travel and quiet reflection. The choice of 35mm film adds a deliberate layer of authentic grain, sharpening the contrast between the subjects and the rugged terrain. With precision styling that highlights crisp white cuffs and fluid silhouettes, the visuals transcend traditional fashion advertising to become a study in movement and space. This project effectively marries high-fashion sensibilities with a raw, adventurous spirit, utilizing 35mm film techniques to ground the narrative in a timeless, nostalgic atmosphere that feels both expansive and intimately personal, perfectly reflecting the brand's sophisticated approach to seasonal storytelling.
Project Banana Republic · Brand Identity
Banana Republic presents a comprehensive brand identity system that translates classic tailoring into a modern, tactile retail experience. The project emphasizes a cohesive visual language, layering bespoke serif typography and intricate monogram patterns across both digital and physical touchpoints. The execution leans into a clean, minimalist aesthetic, utilizing a palette of neutral earthy tones punctuated by vibrant yellow accents. Through a mix of commercial graphic design, editorial photography, and storefront environmental assets, the identity highlights brand versatility and material detail, from quilted fabric textures to structured grid systems used in email and marketing layouts.
Project Banana Republic · The Holiday Edit
Banana Republic presents The Holiday Edit, a seasonal fashion campaign that leans into an aesthetic of autumnal warmth and rustic charm. Photographed by Sonia Szóstak with creative direction by Michael Scanlon, the imagery captures a nostalgic mood through a blend of editorial portraits and dynamic commercial shots. Set against the backdrop of Irish landscapes and traditional pub interiors, the production explores a tactile approach to menswear and knitwear styling. Techniques such as analogue film and chiaroscuro lighting emphasize the depth of the collection's wool and leather textures. The project features model Aubrey O'Mahony in various settings, from outdoor cycling on rural paths to intimate moments within dimly lit venues, all unified by soft natural light. Production for the campaign was handled by Roberto Sosa, with additional contributions from videographer Robbie Corral.
Project Banana Republic · San Francisco, 1978
Banana Republic’s 'San Francisco, 1978' campaign serves as an archival reflection on the brand’s heritage, blending urban documentary aesthetics with coastal portraiture. Photographed by Sonia Szóstak under the creative direction of Michael Scanlon, the project moves between the city's iconic steep inclines and the muted, windswept landscapes of the northern California shoreline. The imagery employs a heavy monochrome palette and the distinct texture of analogue film, grounding the collection in a nostalgic, cinematic atmosphere. Models Andreea Diaconu, Giacomo Cavalli, and Paula Soares are captured in varied, candid compositions that highlight the collection’s focus on layered utilitarian outerwear, fringe details, and knitwear. Technical precision defines the editorial, with hair styling by Michał Bielecki and makeup artistry by Dan Duran emphasizing a natural, polished aesthetic. Production for the campaign was managed by Roberto Sosa, maintaining a consistent focus on ambient, natural light across both the architectural geometries of the Golden Gate Bridge and the quiet solitude of the bay.
Banana Republic · Fall
Banana Republic presents its Fall campaign, a high-fashion promotional film that explores seasonal transitions through a blend of cinematic live-action sequences. The narrative traverses diverse environments, moving from sunlit coastal backdrops to the moody, neon-lit urban landscapes of city streets and parking structures. The edit emphasizes movement and expressive close-ups, highlighting the collection's wardrobe versatility across these shifting settings. Sound design and music for the project were provided by Wave Studios NY.
Banana Republic · Turn It Up for Fall #BR
Banana Republic presents 'Turn It Up for Fall #BR,' a polished campaign film focused on classic silhouettes and seasonal tailoring. The work showcases a series of structured looks, including knitwear, suits, and coats, captured with a focus on garment textures and clean lines. The project features live-action technique and monochrome aesthetics, utilizing sharp lighting to highlight specific details like lapels, belts, and button closures. Creative direction and production were led by Chandelier Creative, with production services by Inez & Vinoodh and post-production by STUCK IN MOTION.
Project Banana Republic · Banana Republic Fall 2025: The Classics
Banana Republic presents its Fall 2025 campaign, 'The Classics,' a collection of fashion portraiture focused on wardrobe essentials. Captured by photographer Sonia Szóstak, the series emphasizes material quality through editorial techniques, utilizing soft light and raw textures to define the apparel. Featuring models Paula Soares, Cheikh Dia, Mila Bergsma, and Nuno Marques, the campaign channels a tactile and grounded aesthetic. The styling highlights a variety of layers, from distressed leather jackets and mélange knits to tailored denim. Key collaborators include hair stylist Rachel Lee, makeup artist Dan Duran, and set designer Robert Doran. The project leans into earthy tones and a clean, commercial visual language to anchor the seasonal collection.
Project Banana Republic · Brand Content
Banana Republic presents a series of brand content assets that bridge the gap between fashion editorial and lifestyle photography. The project leans into an earthy, warm aesthetic, utilizing soft natural light to define a series of minimalist interior settings that emphasize tactile surfaces and clean architectural lines. Throughout the imagery, the focus remains on organic textures—ranging from limewash plaster walls and wood grain to linen bedding and suede apparel. The compositions maintain a consistent, polished look through the work of Align Retouch, who served as retoucher, AI artist, and CGI artist for the project. These assets document both portraiture and interior design to build a coherent visual identity.
Project Banana Republic · Banana Republic Spring 2025: The Classics
Banana Republic’s Spring 2025 campaign, The Classics, centres on a series of refined portraits that highlight the versatility of the brand's seasonal wardrobe staples. Captured by photographer Alexandra Nataf under the creative direction of Ryan Spacey, the imagery leans into a clean, minimalist aesthetic that emphasizes the tactile quality of the collection’s layered outerwear, suede jackets, and tailored trousers. The project features models Jasmine Tookes and Giacomo Cavalli, with grooming support from hair stylist Tiago Goya and makeup artist Karo Kangas. The campaign utilizes a mix of monochrome and warm-toned studio photography, often set against textured, earthy backdrops that bring a grounding, raw quality to the styling. With its use of natural light and consistent composition, the work offers a polished look at foundational menswear and womenswear, favoring timeless silhouettes over seasonal trends.
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