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  • ·Banana Republic Summer 2024 Campaign Editorial by Josh Olins
ProjectSummer 2024 Ad Campaign
A man and woman sitting outdoors by a pond during the Banana Republic Summer 2024 campaign, photographed by Josh Olins.

Summer 2024 Ad Campaign 2024

Associated creatives

Ben Segal
Ben SegalCreative Director
Josh Olins
Josh OlinsPhotographer
Tyler Kohlhoff
Tyler KohlhoffVideographer
Taylor Hill
Taylor HillModels
Ibby Sow
Ibby SowModels
Marlon Teixeira
Marlon TeixeiraModels
and Melodie Vaxelaire
and Melodie VaxelaireModels
Lexi Clayburn and Jonny Lichtenstein
Lexi Clayburn and Jonny LichtensteinStylist
Cim Mahony
Cim MahonyHair
Sally Branka
Sally BrankaMakeup
Sophie Townsend
Sophie TownsendArt Director
Max Bellhouse
Max BellhouseSet Designer
Shake Productions NYC
Shake Productions NYCProduction
Dake Gonzalez
Dake GonzalezProduction
Jennifer Rosenblum
Jennifer RosenblumProduction
Roberto De Sosa
Roberto De SosaProduction

Tags

two models sitting by pondtwo modelsmodels sitting by pondman and woman sittingman and womanwoman in pink toppink topman in light shirtlight shirt

Description

This image from the Banana Republic Summer 2024 ad campaign was captured by photographer Josh Olins with creative direction by Ben Segal. A man and a woman are seated outdoors on a stone path next to a reflecting pool, with a wooden serving tray holding plates of sliced fruit and a glass beverage placed before them. The man wears a light-coloured collared shirt and trousers, while the woman wears a pink top and wide-leg trousers. The composition employs warm lighting and rich contrast, highlighting the textures of the stone pathway and the surrounding natural environment.

Style

Editorial, Horizontal, Warm, Gritty

Techniques

Analogue / film

Industries

Designer Fashion

Color

Blush (30%)
Beige (40%)
Jet Black (30%)

Background

Outdoor Pool

Context

Advertising Campaign