BrandBanana Republic
ProjectSummer 2024 Ad Campaign
Banana Republic Summer 2024 Ad Campaign 2024
Associated creatives
Ben SegalCreative Director
Josh OlinsPhotographer
Tyler KohlhoffVideographer
Taylor HillModels
Ibby SowModels
Marlon TeixeiraModels
and Melodie VaxelaireModels
Lexi Clayburn and Jonny LichtensteinStylist
Cim MahonyHair
Sally BrankaMakeup
Sophie TownsendArt Director
Max BellhouseSet Designer
Shake Productions NYCProduction
Dake GonzalezProduction
Jennifer RosenblumProduction
Roberto De SosaProduction
Tags
Description
Captured by photographer Josh Olins for Banana Republic's Summer 2024 ad campaign, this image features a model seated atop a weathered stone wall outdoors. The subject wears a dark black sleeveless top and matching skirt paired with strappy brown sandals, posing gracefully beneath leafy tree branches against a bright blue sky. The composition relies on natural daylight to highlight the textures of the stone and fabric, creating an effortless editorial aesthetic. Art direction by Ben Segal and Sophie Townsend shapes the relaxed outdoor mood, complemented by styling from Lexi Clayburn and Jonny Lichtenstein.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (70%)
Camel (30%)
Background
Forest
Context
Advertising Campaign