Summer 2024 Ad Campaign 2024

Description

This image from the Banana Republic Summer 2024 Ad Campaign features a model with short dark hair wearing a sleeveless pink dress with a tied back detail. She is seated on a weathered wooden bench, looking back over her shoulder toward the camera. The background consists of a distressed, mottled wall with warm greenish tones. The lighting is low-key and dramatic, casting soft shadows across the scene and highlighting the texture of the fabric and the wooden surface. The portrait was photographed by Josh Olins with creative direction by Ben Segal.

Style

Editorial, Vertical, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign