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ProjectSummer 2024 Ad Campaign
Close-up portrait of a smiling woman with slicked-back wet hair wearing a striped top against a dark, leafy background.

Summer 2024 Ad Campaign 2024

Associated creatives

Ben Segal
Ben SegalCreative Director
Josh Olins
Josh OlinsPhotographer
Tyler Kohlhoff
Tyler KohlhoffVideographer
Taylor Hill
Taylor HillModels
Ibby Sow
Ibby SowModels
Marlon Teixeira
Marlon TeixeiraModels
and Melodie Vaxelaire
and Melodie VaxelaireModels
Lexi Clayburn and Jonny Lichtenstein
Lexi Clayburn and Jonny LichtensteinStylist
Cim Mahony
Cim MahonyHair
Sally Branka
Sally BrankaMakeup
Sophie Townsend
Sophie TownsendArt Director
Max Bellhouse
Max BellhouseSet Designer
Shake Productions NYC
Shake Productions NYCProduction
Dake Gonzalez
Dake GonzalezProduction
Jennifer Rosenblum
Jennifer RosenblumProduction
Roberto De Sosa
Roberto De SosaProduction

Tags

smiling woman wearing striped topwoman wearing striped topsmiling womanwoman smilingstriped topwet hairmetallic earrings

Description

This portrait from the Banana Republic Summer 2024 ad campaign features a smiling model captured by photographer Josh Olins. The subject wears a striped top with thin straps and features slicked-back wet hair paired with metallic hoop earrings. The moody, low-key lighting creates deep shadows, focusing attention on the expression while a dark, out-of-focus natural background of foliage fills the scene.

Style

Editorial, Vertical, Moody

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (60%)
Pure White (40%)

Background

Forest

Context

Advertising Campaign