BrandBanana Republic
ProjectSummer 2024 Ad Campaign
Banana Republic Summer 2024 Ad Campaign 2024
Associated creatives
Ben SegalCreative Director
Josh OlinsPhotographer
Tyler KohlhoffVideographer
Taylor HillModels
Ibby SowModels
Marlon TeixeiraModels
and Melodie VaxelaireModels
Lexi Clayburn and Jonny LichtensteinStylist
Cim MahonyHair
Sally BrankaMakeup
Sophie TownsendArt Director
Max BellhouseSet Designer
Shake Productions NYCProduction
Dake GonzalezProduction
Jennifer RosenblumProduction
Roberto De SosaProduction
Tags
Description
This fashion editorial image for the Banana Republic Summer 2024 ad campaign was captured by photographer Josh Olins with art direction by Ben Segal and Sophie Townsend. The composition features a prominent model in the foreground wearing a black and white striped dress and silver cuffs. In the background, two men stand near an outdoor pool and lush greenery, wearing an unbuttoned olive shirt and a dark shirt respectively. The outdoor lighting highlights the natural textures of the clothing and the serene, warm environment.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Jet Black (50%)
Background
Outdoor Pool
Context
Advertising Campaign