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Brand
Country Road
ProjectLive With Us
Group of diverse people in casual light clothing gathering outdoors on a sunny day for Country Road Live With Us campaign

Country Road Live With Us 2022

Associated creatives

Simon Upton
Simon UptonPhotographer
Rupert Carr-gregg
Rupert Carr-greggCreative Director
Skye Campbell, Penny O'brien
Skye Campbell, Penny O'brienProducer
Kate Gaskin
Kate GaskinFashion Stylist
Gillian Campbell
Gillian CampbellMake-up Artist
Ned Donohoe
Ned DonohoeDirector
Kirsten Stanwix-bookallil
Kirsten Stanwix-bookallilSet Designer

Tags

diverse group of peoplegroup of peoplepeople outdoorsfamily gatheringmulti-generational group

Description

This outdoor campaign image for Country Road's project Live With Us features a diverse, multi-generational group of people gathered together in a sunlit outdoor setting. The subjects are styled in neutral-toned apparel, including light linen shirts, white dresses, and casual shorts. Natural sunlight illuminates the scene, casting soft shadows across the lawn while highlighting the relaxed, joyful expressions of the participants. The composition captures a candid, connected moment among family and friends enjoying time outdoors. Creative direction was led by Rupert Carr-Gregg with photography and direction by Ned Donohoe.

Style

Lifestyle, Horizontal, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Beige (30%)
Medium Grey (20%)

Background

Park

Context

Advertising Campaign