ProjectSummer 2024 Ad Campaign

Summer 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image is part of the Summer 2024 ad campaign for Banana Republic, photographed by Josh Olins with art direction by Ben Segal and Sophie Townsend. The composition features models wearing tailored beige blazers and neutral separates, posed around a vintage cream-colored automobile with luggage stacked on top. The outdoor setting is illuminated by warm, directional sunlight that creates deep shadows and highlights the textured fabrics of the tailoring. Styling by Lexi Clayburn and Jonny Lichtenstein complements the heritage travel aesthetic of the scene.
Style
Editorial, Vertical, Warm, Gritty
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
High Street Fashion
Color
Camel (50%)
Jet Black (30%)
Pure White (20%)
Background
Road
Context
Advertising Campaign

