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  • ·Banana Republic Summer 2024 Ad Campaign Water Pond Editorial
ProjectSummer 2024 Ad Campaign
Two hands touching the water surface near lily pads in a sunlit pond for the Banana Republic campaign.

Summer 2024 Ad Campaign 2024

Associated creatives

Ben Segal
Ben SegalCreative Director
Josh Olins
Josh OlinsPhotographer
Tyler Kohlhoff
Tyler KohlhoffVideographer
Taylor Hill
Taylor HillModels
Ibby Sow
Ibby SowModels
Marlon Teixeira
Marlon TeixeiraModels
and Melodie Vaxelaire
and Melodie VaxelaireModels
Lexi Clayburn and Jonny Lichtenstein
Lexi Clayburn and Jonny LichtensteinStylist
Cim Mahony
Cim MahonyHair
Sally Branka
Sally BrankaMakeup
Sophie Townsend
Sophie TownsendArt Director
Max Bellhouse
Max BellhouseSet Designer
Shake Productions NYC
Shake Productions NYCProduction
Dake Gonzalez
Dake GonzalezProduction
Jennifer Rosenblum
Jennifer RosenblumProduction
Roberto De Sosa
Roberto De SosaProduction

Tags

two hands touching watertwo handshands touching waterlily pads in pondlily padspond water

Description

Captured by photographer Josh Olins for the Banana Republic Summer 2024 ad campaign, this vertical editorial image presents two hands reaching toward the shimmering surface of a dark pond. Floating lily pads rest quietly in the lower portion of the frame while brilliant highlights ripple across the water. The composition is styled with art direction by Ben Segal and Sophie Townsend, emphasizing natural textures and sparkling water reflections.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

Designer Fashion

Background

Lake

Context

Advertising Campaign