BrandBanana Republic
ProjectSummer 2024 Ad Campaign
Banana Republic Summer 2024 Ad Campaign 2024
Associated creatives
Ben SegalCreative Director
Josh OlinsPhotographer
Tyler KohlhoffVideographer
Taylor HillModels
Ibby SowModels
Marlon TeixeiraModels
and Melodie VaxelaireModels
Lexi Clayburn and Jonny LichtensteinStylist
Cim MahonyHair
Sally BrankaMakeup
Sophie TownsendArt Director
Max BellhouseSet Designer
Shake Productions NYCProduction
Dake GonzalezProduction
Jennifer RosenblumProduction
Roberto De SosaProduction
Tags
Description
This editorial image for the Banana Republic Summer 2024 ad campaign was photographed by Josh Olins with creative direction by Ben Segal. A man and a woman pose together while seated on a motorcycle parked against a weathered teal and grey wall. The woman wears a dark sleeveless dress and heeled sandals, while the man is dressed in an olive green button-down shirt and matching trousers. The lighting creates a cool, moody tone across the scene, highlighting the textures of the apparel and the distressed background surface.
Style
Editorial, Vertical, Desaturated, Cool
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black (50%)
Olive (50%)
Background
Street
Context
Advertising Campaign