BrandBanana Republic
ProjectSummer 2024 Ad Campaign
Banana Republic Summer 2024 Ad Campaign 2024
Associated creatives
Ben SegalCreative Director
Josh OlinsPhotographer
Tyler KohlhoffVideographer
Taylor HillModels
Ibby SowModels
Marlon TeixeiraModels
and Melodie VaxelaireModels
Lexi Clayburn and Jonny LichtensteinStylist
Cim MahonyHair
Sally BrankaMakeup
Sophie TownsendArt Director
Max BellhouseSet Designer
Shake Productions NYCProduction
Dake GonzalezProduction
Jennifer RosenblumProduction
Roberto De SosaProduction
Tags
Description
This campaign image for the Banana Republic Summer 2024 ad campaign features two male models walking together through shallow ocean water along a sandy beach. The model on the left wears an ochre jacket over a lightweight cream top and matching shorts, while the model on the right wears a textured cream sweater, light shorts, and a bucket hat. The scene is illuminated by natural sunlight, casting crisp shadows on the wet sand beneath them. The composition highlights relaxed summer styling against an ocean horizon. Photography by Josh Olins with creative direction by Ben Segal.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Camel (30%)
Cream (40%)
Beige (30%)
Background
Sandy Beach
Context
Advertising Campaign