BrandBanana Republic
ProjectSummer 2024 Ad Campaign

Banana Republic Summer 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image is part of the Summer 2024 ad campaign for Banana Republic, photographed by Josh Olins with creative direction by Ben Segal. The composition features a man and a woman sitting close together outdoors against a bright blue sky and sandy beach background. The man is shirtless wearing dark trousers, while the woman wears a white tank top and light trousers. The lighting is bright and natural, highlighting the relaxed and sunny atmosphere. Styling was handled by Lexi Clayburn and Jonny Lichtenstein, with hair by Cim Mahony and makeup by Sally Branka.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Jet Black (50%)
Background
Sandy Beach
Context
Advertising Campaign

