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  • ·Banana Republic Summer 2024 Campaign by Josh Olins
ProjectSummer 2024 Ad Campaign
Woman in striped dress leaping over a pool while a man in linen shirt reaches out for her outdoors near a building

Summer 2024 Ad Campaign 2024

Associated creatives

Ben Segal
Ben SegalCreative Director
Josh Olins
Josh OlinsPhotographer
Tyler Kohlhoff
Tyler KohlhoffVideographer
Taylor Hill
Taylor HillModels
Ibby Sow
Ibby SowModels
Marlon Teixeira
Marlon TeixeiraModels
and Melodie Vaxelaire
and Melodie VaxelaireModels
Lexi Clayburn and Jonny Lichtenstein
Lexi Clayburn and Jonny LichtensteinStylist
Cim Mahony
Cim MahonyHair
Sally Branka
Sally BrankaMakeup
Sophie Townsend
Sophie TownsendArt Director
Max Bellhouse
Max BellhouseSet Designer
Shake Productions NYC
Shake Productions NYCProduction
Dake Gonzalez
Dake GonzalezProduction
Jennifer Rosenblum
Jennifer RosenblumProduction
Roberto De Sosa
Roberto De SosaProduction

Tags

woman in striped dressstriped dresswoman leapingman in linen shirtlinen shirtman lungeingblack manwoman jumping

Description

Captured by photographer Josh Olins for Banana Republic's Summer 2024 ad campaign, this image portrays an energetic moment by an outdoor swimming pool. A woman wearing a long striped dress leaps through the air with outstretched arms, while a black man in a loose linen shirt and trousers lunges forward on a wooden dock with an expressive look. In the background, a weathered stucco building with dark shuttered windows stands behind tranquil water and lush tropical foliage. The composition conveys dynamic movement and spontaneity against a warm, sunlit architectural setting.

Style

Horizontal, Commercial, Action, Warm, Earthy

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Outdoor Pool

Context

Advertising Campaign