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Brand
Banana Republic
ProjectSummer 2024 Ad Campaign
Four models in white shirts posing together outdoors beneath palm fronds for Banana Republic Summer 2024 Ad Campaign.

Banana Republic Summer 2024 Ad Campaign 2024

Associated creatives

Ben Segal
Ben SegalCreative Director
Josh Olins
Josh OlinsPhotographer
Tyler Kohlhoff
Tyler KohlhoffVideographer
Taylor Hill
Taylor HillModels
Ibby Sow
Ibby SowModels
Marlon Teixeira
Marlon TeixeiraModels
and Melodie Vaxelaire
and Melodie VaxelaireModels
Lexi Clayburn and Jonny Lichtenstein
Lexi Clayburn and Jonny LichtensteinStylist
Cim Mahony
Cim MahonyHair
Sally Branka
Sally BrankaMakeup
Sophie Townsend
Sophie TownsendArt Director
Max Bellhouse
Max BellhouseSet Designer
Shake Productions NYC
Shake Productions NYCProduction
Dake Gonzalez
Dake GonzalezProduction
Jennifer Rosenblum
Jennifer RosenblumProduction
Roberto De Sosa
Roberto De SosaProduction

Tags

four models posingfour modelsmodels posinggroup of modelswhite shirts

Description

Four models pose together beneath overhanging palm fronds in an outdoor setting for the Banana Republic Summer 2024 ad campaign, photographed by Josh Olins with creative direction by Ben Segal. The group wears lightweight white shirts and casual separates, creating a relaxed warm-weather atmosphere. The composition balances natural lighting with deep shadows, emphasizing texture and tone. Set design is credited to Max Bellhouse, with styling by Lexi Clayburn and Jonny Lichtenstein.

Style

Editorial, Horizontal, Desaturated, Warm

Industries

High Street Fashion

Color

Pure White (70%)

Background

Forest

Context

Advertising Campaign