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BrandBanana Republic
ProjectSummer 2024 Ad Campaign
Woman in a black dress resting on a large woven white hammock in an outdoor setting

Banana Republic Summer 2024 Ad Campaign 2024

Associated creatives

Ben Segal
Ben SegalCreative Director
Josh Olins
Josh OlinsPhotographer
Tyler Kohlhoff
Tyler KohlhoffVideographer
Taylor Hill
Taylor HillModels
Ibby Sow
Ibby SowModels
Marlon Teixeira
Marlon TeixeiraModels
and Melodie Vaxelaire
and Melodie VaxelaireModels
Lexi Clayburn and Jonny Lichtenstein
Lexi Clayburn and Jonny LichtensteinStylist
Cim Mahony
Cim MahonyHair
Sally Branka
Sally BrankaMakeup
Sophie Townsend
Sophie TownsendArt Director
Max Bellhouse
Max BellhouseSet Designer
Shake Productions NYC
Shake Productions NYCProduction
Dake Gonzalez
Dake GonzalezProduction
Jennifer Rosenblum
Jennifer RosenblumProduction
Roberto De Sosa
Roberto De SosaProduction

Tags

woman in black dress resting on hammockwoman in black dressblack dresswoven white hammockwhite hammockhammockwoman resting on hammockwoman relaxing

Description

This image for the Banana Republic Summer 2024 ad campaign features a model resting on a large woven white hammock. Shot by photographer Josh Olins with art direction by Ben Segal and Sophie Townsend, the scene captures a relaxed outdoor atmosphere. The model wears a form-fitting black dress while lying gracefully across the textured cream-colored hammock. Natural lighting illuminates the outdoor environment, highlighting the intricate crochet details of the hammock and the smooth textures of the setting.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Cream (50%)

Background

Road

Context

Advertising Campaign