Snickers: Seagull
Brand
Date
May 2026
Description
Snickers explores the coastal landscape in this campaign spot, 'Seagull.' The commercial centers on two figures relaxing on a beach, framed by rocky cliffs and the rhythm of the tide, before shifting focus to the product. Executed through live-action technique, the film utilizes natural light to maintain an earthy aesthetic across the beach environment. The production was developed by BBDO New York, with Good Behavior handling the shoot and Preymaker managing post-production and VFX.
Style
Horizontal, Commercial, Earthy
Techniques
Natural light
Industries
Color
Sky Blue
Pure White
Jet Black
Background
Sandy Beach
Context
TVC / TV Commercial
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