Snickers
Peanut Butter
Brand
ProjectPeanut Butter
Date
Apr 2026
Description
This narrative commercial for Snickers Peanut Butter places two individuals in a high-stakes, cinematic scenario within a narrow rock canyon. The spot transitions from a tense live-action sequence to a close-up product reveal, maintaining a consistent aesthetic through desaturated, earth-toned colour grading. Developed by agencies BBDO New York and Omnicom Production, the project features production by Good Behavior with VFX support from Preymaker. The execution leans into a dramatic, horizontal format that emphasizes the project's staged, narrative focus.
Style
Horizontal, Cinematic, Desaturated
Industries
CPG / Packaged Food
Color
Camel
Jet Black
Background
Mountain
Context
TVC / TV Commercial
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