Snickers brings a humorous approach to their latest commercial campaign, José Vikings. The spot features football manager José Mourinho in an unexpected role, using a tactical whiteboard to instruct a group of Viking warriors within a dense, snow-covered forest.
The production leans into a live-action technique, juxtaposing contemporary sports management with historical Viking aesthetics. The project was developed by T&Pm, with production support provided by SMUGGLER, Grandma Films, and Depo Films, and sound design handled by No.8ldn.
