Snickers: José Vikings
Brand
Date
May 2025
Description
Snickers brings a humorous approach to their latest commercial campaign, José Vikings. The spot features football manager José Mourinho in an unexpected role, using a tactical whiteboard to instruct a group of Viking warriors within a dense, snow-covered forest. The production leans into a live-action technique, juxtaposing contemporary sports management with historical Viking aesthetics. The project was developed by T&Pm, with production support provided by SMUGGLER, Grandma Films, and Depo Films, and sound design handled by No.8ldn.
Style
Humorous, Horizontal, Commercial
Color
Jet Black
Chocolate
Background
Forest
Context
Advertising Campaign, TVC / TV Commercial
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