Snickers

Peanut Butter 'Stuck'

Brand

Date

Apr 2026

Description

Snickers explores the friction of everyday indecision in its latest CPG campaign, 'Peanut Butter Stuck.' Produced by Good Behavior, the spot follows two individuals stranded in a narrow canyon who navigate a digital communication dilemma while sharing a peanut butter candy bar. The commercial, created in collaboration with BBDO New York and Omnicom Production, leans into a cinematic aesthetic. Utilizing natural light and earthy color grading, the production captures rugged rock textures to contrast with the lighthearted subject matter. Post-production work was handled by Preymaker, employing an analogue-inspired film finish to ground the desert setting.

Style

Horizontal, Cinematic, Warm

Techniques

Analogue / film, Natural light

Industries

CPG / Packaged Food

Color

Camel

Chocolate

Olive

Background

Valley