Snickers

Aug 2026

Snickers has long mastered the art of the humorous campaign, and their latest foray into the Australian sporting landscape is no exception. Tapping into the cultural fervor surrounding the AFL, this commercial spot breathes fresh life into the brand's iconic You Are Not You when you are hungry positioning. The narrative centers on a whimsical encounter at a suburban football stadium, where a man draped in elaborate, unsettling troll prosthetic makeup stands by a chain-link fence, clearly struggling with the irritable haze of hunger. The piece skillfully leans into the absurdity of the premise, utilizing high-quality VFX visual effects to execute the magical transformation from a disgruntled troll back into a regular spectator after a single bite of the candy bar. Beyond the humor, the execution relies on a clean, bright, live-action technique that makes the surreal transformation feel grounded in the casual atmosphere of a local sports match. With creative leadership from Max Cooper and production handled by the team at Haven't You Done Well, the project maintains a snappy, cinematic pace that respects the brand heritage while localizing the message for an Australian audience. By balancing visual spectacle with relatable, punchy storytelling, the campaign succeeds as a clever piece of CPG marketing that feels perfectly at home within the competitive, high-energy world of professional sports advertising.

Humorous, Commercial, Cinematic

Live-action Technique, VFX / visual effects

CPG / Packaged Food, Food & Beverage