Snickers

Aug 2026

The enduring Snickers campaign titled You're Not You takes a sharp turn into the surreal in this latest iteration, which masterfully leans into the brand's signature dry wit to highlight the disruptive nature of hunger. In this live-action technique piece, the narrative follows a man transformed into a grotesque troll whose agitation at a local sports field reaches a fever pitch before he is offered the brand's iconic chocolate bar. The creative execution utilizes seamless VFX / visual effects to bridge the gap between the character's monstrous frustration and his eventual human composure, grounding the absurd concept in a gritty, cinematic lighting environment that adds weight to the humor. By focusing on the transformation sequence within a drab outdoor community sports setting, the work channels the familiar tropes of the long-running series while elevating the visual storytelling through a refined lens. With agency and creative vision spearheaded by Max Cooper and production handled by Haven't You Done Well, the project maintains the high-energy, humorous pacing essential to the CPG and food and beverage landscape. It serves as a textbook example of how to iterate on a globally recognized brand platform without losing the core comedic impact that audiences have come to expect, proving that even a troll can find common ground through a well-timed snack.

Humorous, Action, Cinematic

Live-action Technique, VFX / visual effects

CPG / Packaged Food, Food & Beverage