Fanta

Aug 2026

Fanta embraces the eerie allure of the spooky season with its latest Halloween campaign, a high-octane commercial that reimagines classic monster tropes through a contemporary, urban lens. The creative vision, spearheaded by the collaborative expertise of WPP Open X, Evan Cunningham, and forpeople, breathes life into a vivid cityscape where supernatural entities collide with modern culture. From a DJ werewolf spinning vinyl to a vampire with piercing orange eyes, the narrative leans into a dark and moody aesthetic that effectively balances horror-inspired suspense with a playful, festive energy. The technical execution is masterfully realized through a seamless blend of 3D render and CGI, supported by sharp VFX that ensure every monster interaction feels grounded within the surrounding urban architecture. Utilizing high-contrast lighting and a recurring palette of vibrant neon orange, the campaign leans into a futuristic atmosphere that distinguishes the brand within the competitive food and beverage sector. The integration of rapid cuts and slow motion serves to heighten the tension, transforming this commercial into a cinematic experience that feels both polished and intentionally disruptive. By combining intricate digital character design with live-action technique, the project successfully captures the essence of a modern Halloween, proving that the brand remains a bold force in creative advertising and thematic seasonal storytelling.

Commercial, Cinematic, Moody, Neon, Futuristic

Animation, 3D render / CGI, Live-action Technique, Slow motion, VFX / visual effects

Beverages, Food & Beverage