Fanta's 'It's a Thing' campaign leans into a high-energy aesthetic, set against a rooftop salon environment. The commercial features a series of surreal interactions underscored by dynamic movement and a night skyline backdrop.
Developed by agency Preacher, the production utilizes neon lighting and intricate VFX to build its atmosphere. Technical execution was supported by London Alley and Starlite Pictures, with post-production efforts by Hoody FX and Cabin Edit.
