Fanta

Aug 2026

Fanta leans into the spooky spirit of the season with their Halloween campaign, titled Ghost Face Can Stab, a playful intersection of beverage marketing and pop culture horror. In this vibrant commercial video, the brand transforms its iconic packaging into a canvas for the macabre, featuring limited-edition cans adorned with illustrations of classic figures like Frankenstein and the instantly recognizable Ghost Face mask. The narrative unfolds through a concise, high-energy sequence where a black-clad, hooded hand mimics a slasher-film villain, driving a purple straw into the lid of a can with theatrical intensity. The execution is defined by crisp, studio-based hard light and high-contrast visuals, which make the brand's signature orange palette pop against the dark, ominous aesthetic of the character’s sleeve. By blending a humorous tone with live-action technique, the project bridges the gap between traditional food and beverage advertising and modern social-first content. The campaign, which was brought to life through the collective creative efforts of WPP Open X, Evan Cunningham, and the design team at forpeople, effectively uses familiar horror tropes to cut through the noise of the competitive seasonal market. It is a sharp example of how creative production can turn a simple retail product into a piece of interactive storytelling, proving that a little playful aggression goes a long way in capturing the audience's attention during the busiest fright night of the year.

Humorous, Commercial, playful, Warm

Live-action Technique, Hard Light

Beverages, Food & Beverage