Fanta’s latest campaign, titled It's a Thing, leans into a highly stylized aesthetic that blends live-action performance with dreamlike digital art. The commercial features four friends in a retro-inspired, monochromatic red setting, capturing candid moments of connection framed by surreal pink-toned animated sequences of floating cityscapes.
The project was developed by agency Preacher, with production handled by London Alley and Starlite Pictures. The final edit, managed by Cabin Edit, integrates complex VFX work from Hoody FX to maintain the warm, saturated color palette that defines the spot.
