Fanta's 'It's a Thing' commercial leans into a high-energy aesthetic, set against an intensely saturated, red-toned grocery environment. Directed by the teams at London Alley and Starlite Pictures, the spot features rapid transitions between live-action performance and playful motion graphics.
Developed by agency Preacher, the visual language prioritizes a warm palette and dynamic movement, incorporating orange-hued animated elements and social media-style overlays. The production utilizes VFX from Hoody FX and editing from Cabin Edit to maintain a fast-paced cadence throughout.
