Fanta It's a Thing 2019

About

Fanta's 'It's a Thing' is a campaign centered on a vibrant, stylized film commercial that captures a playful, nostalgic aesthetic. The narrative transitions from a retro-themed living room environment, replete with crimson tones and 1980s-inspired decor, into a series of surreal, high-energy urban and fantasy landscapes. Produced by London Alley with production services from Starlite Pictures, the spot leans into a mix of live-action technique and dynamic VFX / visual effects. The project, developed by agency Preacher with post-production and VFX by Hoody FX and additional editorial support from Cabin Edit, creates a distinct visual rhythm through its shifting digital environments.