The 'Wanta Fanta' commercial brings a high-energy aesthetic to the brand’s presence in the beverage market. Directed by the production teams at Belen Longhi and Icon Films Sofia, the spot moves between a gaming environment and real-world retail settings.
The project incorporates cinematic elements, relying on a mix of live-action technique and VFX to frame the product. The visual narrative utilizes dramatic lighting and rapid transitions to bridge the gap between digital and physical spaces.
