Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

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This photograph for the Theory Made by NYC Fall 2025 ad campaign features talent Calvin Royal III reclining on a rooftop terrace overlooking a city skyline. Photographed by Joshua Woods and styled by Jasmine Hassett, the subject wears a dark grey button-down shirt with matching trousers, with his hands clasped resting near the foreground. The natural light highlights the architectural backdrop of urban buildings under an overcast sky.