Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Description

Captured by photographer Joshua Woods, this portrait for Theory's Made by NYC Fall 2025 ad campaign features talent Britt Lower posing against a seamless white background. Styled by Jasmine Hassett, the subject is dressed in a dark brown oversized wool coat and matching wide trousers, squatting gracefully with one hand resting near her face. The lighting is clean and soft, emphasizing the rich texture and heavy drape of the garments. The minimalist composition directs full attention to the tailored apparel and the subject's calm, direct gaze.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign