Logo
  • Home
  • ·Media
  • ·Theory Made by NYC Fall 2025 Campaign
BrandTheory
Project‘Made by NYC' Fall 2025 Ad Campaign
Britt Lower wearing a grey buttoned turtleneck and dark trousers against a white background for Theory.

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Associated creatives

Joshua Woods
Joshua WoodsPhotographer
Britt Lower & Calvin Royal III
Britt Lower & Calvin Royal IIITalent
Jasmine Hassett
Jasmine HassettStylist

Tags

woman wearing grey turtleneckgrey turtleneckturtleneckwoman in dark trousersdark trouserstrousersbrown beltwoman posing

Description

This image is part of Theory's 'Made by NYC' Fall 2025 ad campaign, photographed by Joshua Woods. Talent Britt Lower is featured wearing a long-sleeved grey button-neck top paired with high-waisted dark trousers and a thin brown belt. The composition is captured against a clean white backdrop with soft, even studio lighting. Styling is handled by Jasmine Hassett.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (50%)
Charcoal (50%)

Background

White Seamless

Context

Advertising Campaign