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Brand
Theory
Project‘Made by NYC' Fall 2025 Ad Campaign
Close-up portrait of a woman with auburn hair wearing a grey turtleneck sweater against a bright white background

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025

Associated creatives

Joshua Woods
Joshua WoodsPhotographer
Britt Lower & Calvin Royal III
Britt Lower & Calvin Royal IIITalent
Jasmine Hassett
Jasmine HassettStylist

Tags

woman in grey turtleneck sweaterwoman in grey sweatergrey turtleneck sweaterturtleneck sweatergrey sweaterwoman with auburn hairauburn hairwoman portraitportrait

Description

This close-up portrait features a woman with auburn hair and bangs looking downward with a soft expression. She is wearing a grey knit turtleneck sweater with a visible button detail at the collar. The shot is captured in soft lighting against a minimal white background, emphasizing clean lines and natural textures. The image is part of the Made by NYC Fall 2025 ad campaign for Theory, photographed by Joshua Woods with styling by Jasmine Hassett and talent featuring Britt Lower and Calvin Royal III.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (100%)

Background

White Seamless

Context

Advertising Campaign