BrandTheory

Theory ‘Made by NYC' Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait for Theory's Made by NYC Fall 2025 ad campaign features a black man in his 30s standing against a clean white seamless background. He is dressed in a tailored charcoal grey suit, a crisp white button-down shirt, and a dark tie, complemented by black dress shoes. His right hand is raised to adjust his collar, and he gazes toward the camera with a composed expression. The photograph utilizes soft, even studio lighting to highlight the sharp lines of the tailoring and textures of the fabric.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Charcoal (70%)
Pure White (30%)
Background
White Seamless
Context
Advertising Campaign
